A Lamborghini car is parked in front of Panerai and Loewe boutiques in Via Monte Napoleone, a famous upscale shopping street in Milan, on April 9, 2024. (Photo by GABRIEL BOUYS / AFP)
Berlin, Germany — Lamborghini set a new sales record in 2024, the Italian sportscar maker said on Thursday, defying the gloom that has hit mass-market car companies.
Lamborghini sold 10,687 cars last year, a rise of six percent on 2023, which was itself a record year.
Article continues after this advertisementDeliveries were up six percent in Europe and the Middle East, Lamborghini’s largest market by volume, and up seven and three percent in the Americas and Asia-Pacific respectively.
FEATURED STORIES BUSINESS 68% of PH workers need to upskill, says WEF study BUSINESS Mining sector poised for growth BUSINESS Gen Zs driving boom: PH digital lending market to exceed $1B this year“The results highlight the success of strategically balancing supply and demand, along with a well-calibrated order portfolio, strengthening the brand’s desirability and the residual value of our products”, said Stephan Winkelmann, chairman and CEO.
READ: Hybrid vs electric vehicles
Article continues after this advertisement2024 was a transition year for the brand with a bull, with Lamborghini, whose parent is the Volkswagen Group, moving to produce only hybrid cars.
cleopatra slotsArticle continues after this advertisementLamborghini has enough orders for the Revuelto, its first hybrid supercar, to last until 2026 and its Urus SUV will soon be available only as a hybrid.
Article continues after this advertisementIn August, the carmaker presented the hybrid Temerario, with a top speed of 211 mph, intended to replace the entry-level Huracan model.
Lamborghini is in no hurry to make electric-only cars, though it developed an electric concept car in 2023.
The erstwhile retail giant renowned for its Blue Light Specials — featuring a flashing blue orb affixed to a pole enticing shoppers to a flash sale — is shuttering its last full-scale store in the mainland United States.
The aviation giant gave workers until Friday at midnight to ratify its “best and final offer.”
Article continues after this advertisement“The market for electric cars won’t be mature in 2025 and it won’t be too late to have an electric model by 2030”, Winkelmann told French daily Le Figaro in December.
Subscribe to our daily newsletter